NORWEGIAN CRUISE LINES

BRIEF

AGENCY: BBDO ATLANTA

Set sail on the ultimate creative voyage: capture a world-class photography library that tells the sweeping story of an epic cruise — from Los Angeles to Aruba, threading through the legendary Panama Canal. From top-deck go-kart races and multi-story water parks to midnight dancing, Michelin-worthy cuisine, and VIP sanctuaries, every moment is a chapter in an unforgettable journey. But beyond the spectacle lies the soul of the experience: the quiet sunrise on a private balcony, the stillness of salt air, the laughter between old friends and new ones. Make it cinematic. Make it emotional. Make it legendary. This is about scale and intimacy, motion and stillness, energy and ease — captured in a library of imagery as vast and vibrant as the voyage itself.