GREAT WOLF LODGE

BRIEF

AGENCY: ERICH KALLMAN
This Was No Ordinary Shoot — It Was a Full-Throttle Content Sprint.

The brief was bold: capture a robust stills library and a :30 hero spot — all in just three days. The ask: Ten unique locations per day. Twenty on-screen talent. no downtime. We deployed a lean, elite crew of five — built for speed and versatility. I led stills while our DP ran the cinema cam. Two camera ops captured immersive POVs with GoPros, iPhones, and drones — weaving together ground, air, and everything in between. This wasn’t just production. It was a high-stakes, high-speed creative operation — built to deliver cinematic storytelling at scale. And we nailed it..