GOFUNDME

BRIEF

DIRECT
GoFundMe had recently completed a comprehensive brand refresh and was beginning the process of building a new library of visual assets for its website, marketing channels, and live events. The goal was to create imagery that reflected the heart of the platform: the people behind the fundraisers.

THE GOAL:
The work focused on capturing authentic moments of human connection, generosity, and resilience—celebrating the communities that come together to support one another during life’s most meaningful moments. Through documentary-inspired storytelling and real human experiences, the imagery was designed to bring the brand’s renewed identity to life while reinforcing GoFundMe’s core belief: that extraordinary things happen when people come together to help others.

ENGAGEMENT
2 PRODUCTIONS OVER 4 WEEKS

PRODUCTION PARTNERS
CARAVAN CLUB, LOS ANGELES - EP: ASHLY VASQUEZ