VISIT CALIFORNIA

BRIEF

AGENCY: DIRECT W/ VISIT CALIFORNIA
For over seven years, we’ve been entrusted with an extraordinary mission: to build a living, breathing visual archive of the Golden State in all its glory. The ask? Craft an ongoing library of world-class photography that captures the epic beauty, natural drama, and timeless spirit of California. From the snow-dusted alpine ridge lines of the Sierra Nevada to the untouched, windswept coastlines of the North, each image must feel like a love letter — a frame that invites the world to fall under California’s spell. This is not just about landscapes. It’s about storytelling through light, scale, movement, and soul — honoring California’s past, celebrating its present, and elevating its legend. The work must feel cinematic, iconic, and evergreen.