UBER

BRIEF

AGENCY: HARRIMANSTEEL
While WORKING ALONGSIDE A UNION broadcast production, we were tasked with capturing a comprehensive stills library that brings to life the real, everyday experiences of Uber drivers, THEIR FAMILIES, BUSINESSES and the communities they serve. The creative mandate was clear: deliver photography that feels honest, human, and deeply documentarian — with an emphasis on real people, real families, and real moments behind the wheel. No staging. No scripts. Just authentic glimpses into the lives of those who drive with purpose — whether it’s a parent dropping off a child before a shift or someone navigating the city to create opportunity on their own terms.