SUTTER HEALTH

BRIEF

AGENCY: BARRETT HOFHERR

Assignment: Create a powerful, versatile content library — designed for print, billboards, and web — that captures the soul of healthcare across California. The Challenge: Two active hospitals. Real doctors, real patients, real moments. No closed sets. No second takes. We’re embedded in the real world — shooting in live environments during working hours. Creative Approach: This isn’t stock. This is human. We’re aiming for imagery that feels cinematic yet grounded, polished but never posed. The tone should be warm, honest, and deeply relatable — moments of care, connection, and calm in the heart of the hospital.

This is storytelling with a heartbeat. Let’s make it matter.