blue shield of california

BRIEF

We were handed a brief that felt more like a calling: to create a comprehensive, cinematic photography library that captures the raw, unfiltered realities of American life today. From the strength of immigrant families and the evolving language of health and wellness, to the legacy of generational heritage, life after a pandemic, the visibility of LGBTQ+ identity, the dignity of aging, and the resilience of living with a disability — this project is a sweeping portrait of humanity in motion. Every frame must feel honest, intimate, and unscripted — not just seen, but felt. This is storytelling at its most essential: a visual archive of who we are, and the stories that shape us.