AMERICAN AIRLINES

BRIEF

AGENCY: CRISPIN PORTER BUGOSKY + DIRECT TO CLIENT

Our partnership with American Airlines has been nothing short of transformative — one of the most expansive and rewarding collaborations in our portfolio. Together, we’ve circled the globe to craft multiple international campaigns, built deep internal content libraries, told powerful employee stories, and visually launched new flagship lounges from coast to coast. When the world paused during COVID, we stood shoulder-to-shoulder with the brand, helping shape their voice and vision through one of the most defining chapters in aviation history. This body of work has allowed us to push boundaries — creatively, technically, emotionally. It’s where strategy met soul. And it’s proof of what happens when a brand puts its trust in storytelling that dares to fly a little higher.